Launch Campaign · flow audit

Presets come from what winning accounts on each plan actually did in their first weeks. Never from what we hope people will do.

1. 0
   The 3 questions (conditional)

   ugc_experience · business_type · niche (+ clients_managed if Agency). 3 taps.
   Detail
2. 1
   Campaign · name + pick the kind

   Template vs scratch · name · campaign type. Three cards, each with a benefit line so people sort themselves: High-volume UGC ("Lots of videos from many creators. Best for feeding ads and finding what works"), Influencer ("Fewer, bigger creators posting to their own audience. Best for reach and borrowed trust"), Paid Ads ("Creator videos running as ads from your account. Best when the content's job is performance"). Analytics-only and the rest sit behind More options.
   Detail
3. 2
   How creators get paid

   Model + 4 advanced rules. Each way to pay gets its own benefit line so the right people pick the fancier options and everyone else keeps the default: Pay per post ("Know exactly what each video costs before you start"), Pay per views ("Pay for performance. Cost follows results"), Pay per sale ("Only pay when it sells"), A mix ("A base rate plus a bonus for winners").
   Detail
4. 3
   The brief · what creators should make

   Describe the videos, pick a category, add a cover, set the tone. This is where people freeze, because it's the first place they make something instead of pick something.
   Detail
5. 4
   Requirements · who and how much

   Which platforms, how many videos, how many creator spots. Agency accounts also see campaign targets.
   Detail
6. 5
   Pay · the rate and the budget

   Rate per post · total budget · payout trigger (on approval / on post). The rate is the scariest box in the wizard — nobody knows if their number is high or low. Budget ÷ rate helper already in the design, keep it.
   Detail
7. 6
   Settings

   Dates, visibility, and a pile of switches a first campaign doesn't need: duration · ongoing toggle · digest · channel · sync · video reviews · stack bonuses · crosspost dedup.
   Detail
8. 7
   Review

   Everything on one screen with edit links. Nothing new to decide. It's a good step, keep it.
   Detail
9. 8
   Get creators on it · "Distribution"

   Three ways to fill the campaign, any mix: publish to the marketplace (default checked), invite creators you know, or share a link anywhere. Copy: "The job is a view of this campaign, nothing new is created."
   Detail

• Never the word "agency." Always a person: a top creator from this platform who runs it for you, and you approve everything.
• Free help always comes before paid help.
• One message per person at a time.

1. 1
   Where do the 3 onboarding questions live in the redesign

   Owner: Design team + Drew

   Load-bearing. Keys the boost cohorts (built), Discover rulebook, and every default in this doc. Already silently broke once in May.

2. 2
   Campaign↔Job link: real data model or design intent

   Owner: Drew

   Unblocks Fix 4 (success page cards), Fix 6, Fix 10. Step 8's copy currently promises it.

3. 3
   What Essentials hides + who defaults into it

   Owner: Design team

   The make-or-break on decision count. If Essentials is beginner-default and hides the right things, the redesign meets the under-15 north star.

4. 4
   Brand variant vs this agency 8-step view

   Owner: Design team

   Churn lives on the brand side (80.3% of payers never hired). The flow must fit a first-time founder, not only agencies.

5. 5
   Post-launch sequence: attribution + success page placement

   Owner: Design team

   The activation bridge. Not visible in any screenshot.

6. 6
   Est. applicants 45-80: computed or placeholder

   Owner: Design + data

   If real, it's the strongest anchor in the flow. If placeholder, it burns trust the first time reality misses.

7. 7
   Rate-range source + per-post norms dataset

   Owner: Nikolai + data team

   The Step 5 panel prints only from a confirmed source, and per-post campaigns need their own ranges.

8. 8
   Ratify the EVO cut: match-count strip yes/no

   Owner: Nikolai

   Resolves the open conflict in v6. Count = feedback, cards = surface. Consistency check: est. applicants stays either way or both go.

9. 9
   Publish default by segment (locked for brands?)

   Owner: Nikolai + Canyon

   Settled doctrine says default public. Agencies have legit invite-only cases, brands mostly don't.

10. 10
    Trigger arbitration rule into Fix 26

    Owner: Preclose → Shash

    Fix 27 and boost C2/C3 fire on identical conditions. Free rescue first, paid rescue after an unresolved window, one touch per person across systems.